What is Pricing in CustomerHub?
CustomerHub uses Stripe to manage prices. Pricing does not exist inside CustomerHub itself. Instead, you connect your membership to a Stripe product that contains one or more Stripe prices (e.g., monthly or annual billing).
Once connected, any purchase made through Stripe can automatically grant access to your CustomerHub membership.
Why Setting Up Pricing Matters
Connecting your membership to a Stripe product allows CustomerHub to:
Grant access automatically when someone purchases
Send the product access email
Display checkout links in your library or sales pages
Use Stripe checkout inside CustomerHub
Support purchases made anywhere on the internet
Keep access synced reliably
This connection is required for selling your membership.
Pricing Requirements Before You Begin
You will need:
A Stripe account
Either an existing Stripe product or none (CustomerHub can create one for you)
CustomerHub connected to Stripe in the Connect Apps section
You can create a Stripe product and price on the fly inside CustomerHub if you don’t have one yet.
Step 1: Connect CustomerHub to Stripe
Go to Admin → Settings → Connectors
This shows all integrations available.
Find Stripe and click Connect
This begins the connection flow.
Click Connect and select your existing Stripe account or create a new one
If your email is associated with a Stripe account, CustomerHub will detect it.
Complete the OAuth process
Once authorized, Stripe becomes available throughout CustomerHub.
After connecting, you can configure pricing inside your membership product.
Step 2: Open Your Membership Product Settings
Go to Admin → Products → [Your Membership]
This opens your membership product.
Look for the Connector Info section on the Info tab
This appears only after Stripe is connected.
Click Configure
This opens the Stripe connection panel for pricing.
If you do not see this option, refresh your browser or reconnect Stripe.
Step 3: Connect or Create a Stripe Product
When configuring your membership, CustomerHub gives you two choices:
Connect to an existing Stripe product
Create a new Stripe product directly inside CustomerHub
Connect an existing Stripe product
Choose this if you already have a Stripe product created.
Click the Select the stripe product drop-down
Pick the correct product from your Stripe account
Toggle the optional Checkout option on
Use this option If you want to direct CustomerHub visitors or Users to a Stripe Checkout when they click the product
Select the product price (if multiple prices exist) or Create a new price
Save the configuration
CustomerHub will now listen for purchases of this Stripe product and grant access automatically.
Create a new Stripe product through CustomerHub
Choose this if you have not created your membership in Stripe yet.
Select Create new Stripe product
CustomerHub will automatically send:
Your product name
Your product description
Your cover image
to Stripe to create a new product
Click the Select the product price drop-down and set your price
CustomerHub will also create a Stripe price
Save the configuration
CustomerHub and Stripe are now connected with a new product created on the fly.
This mirrors the behavior shown in your transcript.
Step 4: Choose How Customers Will Purchase
Go to the Settings tab of your membership
The Purchase Method controls how CustomerHub routes buyers.
Select a Purchase Method
Options include:None
Send buyer directly to a checkout page
Send buyer to a sales page, then to a checkout page
Save your changes
CustomerHub will display the appropriate purchase path in your library and sales pages.
If using Stripe checkout, CustomerHub will automatically use the price you selected when connecting your Stripe product.
Step 5: Enable Checkout If Needed
If you want to sell directly through CustomerHub:
Ensure your membership is connected to a Stripe product
Choose a purchase method that includes a checkout page
Click the + symbols to create or choose a template for your Sales Page and Checkout Page
You can also choose to send them directly to the Sales Page
Configure your Sales Page and Checkout Page
Save your configuration and toggle to Live for each page once complete
Visitors will now be routed to the correct checkout, whether direct or via a CustomerHub-hosted sales page.
Step 6: Confirm the Checkout Link
Depending on your setup:
Direct checkout uses your Stripe checkout link
CustomerHub-hosted sales pages will show both the sales page URL and checkout URL
Any of these links can be used in:
Websites
Landing pages
Email marketing
Paid ads
Social media
CustomerHub will grant access automatically after purchase.
Examples of Pricing Setups
Monthly or annual membership with Stripe checkout
Membership sold through a CustomerHub sales page
Membership sold through an external funnel using a Stripe checkout link
All-access membership connected to one Stripe product
Hybrid setup where courses and memberships each have their own Stripe products
Troubleshooting / FAQ
“Can CustomerHub create a Stripe product for me?”
Yes. CustomerHub can create the product and price automatically during configuration.
“Why doesn’t the Configure button show up?”
Stripe must be connected first. Refresh after connecting.
“Where do I edit prices?”
Prices are edited in Stripe, not inside CustomerHub.
“Can I use an external checkout page?”
Yes. Set the purchase method to send buyers directly to a checkout URL.
“What if my Stripe product has multiple prices?”
Choose the price you want CustomerHub to use during configuration.