What is a Membership Product in CustomerHub?
A membership product is the container that holds your membership experience. It defines your membership’s name, description, branding, content structure, access rules, purchase options, and delivery behavior.
When you set up a membership in CustomerHub, you’ll create a Collection product with the type Membership.
Why Creating a Membership Product Matters
Your membership product is the foundation of your entire offering. It controls:
What your members see
How your content is organized
How members get access
How the membership connects to Stripe
How and when content unlocks
How it appears in your library and sales pages
A properly created membership product ensures a smooth setup and launch.
How to Create a Product in CustomerHub
Go to your Products page
From your CustomerHub admin dashboard, navigate to: Admin → ProductsClick the + button and select “Standard Product”
This opens a modal where you’ll set up your new membership product.
Choose "Collection" as the product type
When prompted to select a product category, choose Collection.
Select the "Membership" product template
This creates the correct structure for an ongoing membership program rather than a course or one-off product.
Name your membership
Choose a clear, memorable name that reflects the value of your membership. Use a clear, descriptive name such as “Growth Lab Membership” or “Beginner Guitar Club.”Add a short description
Describe the purpose of the membership and who it’s for.
Click "Create"
CustomerHub will create the membership and take you to the product’s Info page.Upload a cover image
Click Change Image on the Info page
Click the + icon to upload an image
Select and insert your image once the upload completes. Add a simple cover image or logo to make your membership look polished and professional (recommended 16:9 aspect ratio with min width of 800px).
9. Click "Save"
That's it! Your membership product is now created. You can add content and edit the settings at any time. Please see related articles on these topics.
Examples of What This Looks Like
A clean product setup typically includes:
A clear product name
A short, meaningful description
A simple branded cover image
Visibility set to Private (this is the default)
This gives you a solid foundation for building out your membership.
Troubleshooting / FAQ
“What if I don’t have a cover image yet?”
You can upload a placeholder now and replace it later.
“Can I change the product name after creating it?”
Yes. You can edit the product name, description, and cover image at any time.
“Should I ever use Public visibility?”
Only if your membership is intentionally free and you’re offering open-access content.