What is a Membership Structure?
A membership structure is the way you deliver and organize value inside your membership.
It determines how members consume your content, move through your material, and experience your program.
Your structure sets expectations, shapes the member journey, and supports the outcome you promise.
Why Your Membership Structure Matters
Choosing the right structure influences:
How quickly members find value
How easy your membership is to navigate
How engaged members stay over time
How efficiently you can create ongoing content
How strong your retention will be
A clear structure makes your membership feel intentional, aligned, and easy to follow.
How to Choose Your Membership Structure
Below are the six core membership structures used by modern creators, course builders, and community leaders.
1. Micro Membership
A simple, low-cost membership with frequent small updates such as posts, tips, or quick insights (often delivered via the CustomerHub Feed).
Best for: creators without a large content library, early-stage launches, idea testing.
2. All-Access Library
A collection of organized content that members can browse at their own pace.
Best for: evergreen training, resource libraries, or collections of lessons, templates, or tutorials.
3. Guided Path
A structured, step-by-step journey where members unlock content gradually as they progress.
Best for: transformation-focused programs with a clear beginning, middle, and end.
4. Drip Content
Content is released on a schedule (weekly, monthly, etc.), regardless of member progress.
Best for: ongoing education, paced learning, or memberships that deliver new content over time.
5. Community Membership
A membership where the primary value is connection, support, discussion, and shared experience.
Best for: accountability groups, lifestyle communities, coaching groups, masterminds.
6. Hybrid Membership
A combination of two or more structures, such as Library + Community or Drip + Coaching.
Best for: creators who want flexibility or who offer multiple ways for members to learn and engage.
Examples of Membership Structures
Micro + Community: Daily prompts + member discussion
Guided Path: A 12-week learning journey with unlockable modules
Library: A full archive of categorized lessons
Drip: Weekly training released over time
Hybrid: All-access library + monthly live calls + community space
Troubleshooting / FAQ
“What structure should I start with?”
If you’re unsure, start with a Micro Membership, Library or Community — all three are easy to launch with minimal content.
“Can I change my structure later?”
Yes. Many memberships evolve from Micro → Library → Hybrid as the creator adds content and member needs grow.
“Where do tiers (Silver / Gold / Platinum) fit in?”
Tiers are a pricing and access model, not a structure and can be layered onto any of the six structures.