Before you build your course in CustomerHub, it's important to define what you're promising and how you’ll guide users to that outcome. This article will help you map out a focused, results-driven course that’s easy to build and even easier to complete.
🧠 What Is a Course Promise?
Your course promise is the core outcome your users will achieve after completing your course.
It answers:
“By the end of this course, my user will be able to…”
It should be:
Specific – Clear and actionable
Valuable – Meaningful to your target user
Achievable – Realistic given your content and timeline
Examples:
“Launch your first online product in 30 days”
“Master the fundamentals of landscape photography”
“Start and sustain a daily meditation practice”
💡 Everything you build into your course should directly support this promise.
💬 Why Your Course Promise Matters
Your course promise isn’t just a marketing tool — it’s the foundation for every decision you make as you build your course.
It helps you:
🧭 Stay focused – Avoid adding content that doesn’t support your user’s outcome
🧱 Plan structure – Design only the pages and sections needed to deliver the promise
📢 Communicate clearly – Set expectations with users about what they’ll gain
🚀 Drive completion – Motivate users by showing them progress toward a clear goal
💡 Your course is successful when your users achieve the promise.
📐 What Is a Course Structure?
Your course structure is the organized outline of:
Sections (optional) – Think modules or phases
Pages – Lessons, exercises, videos, downloads, etc.
It defines how content is delivered and in what order — creating a logical learning path.
🛠 How to Map Your Course Structure
Start with your course promise
Use the main outcome (Article #1) as your guide.Identify the major phases or milestones (Sections)
These will become your modules (sections).Break each milestone into actionable steps
These become your lessons (pages).Decide the sequence users should follow
Place lessons in the order users should complete them.Define required vs. optional content
Only required material should appear in the main flow.Choose the best content format for each lesson
Examples: video, text, worksheets, audio, links, downloads.Review the entire structure for clarity and flow
Ask: “Does this get users to the promised outcome efficiently?”
🗂️ Example Course Structure
Module 1: Getting Started
Course Overview
Setup Guide
Module 2: Core Skills
Topic 1
Topic 2
Practice Exercise
Module 3: Apply & Build
Guided Project
Submit Your Work
Module 4: Final Steps
Review
Completion or Certificate
💡 Best Practices
Keep modules clear and focused
Avoid overwhelming users — aim for 3–7 modules
Keep each lesson short and actionable
Use consistent naming (e.g., “Module 1,” “Lesson 1.1”)
Align structure with your chosen delivery method
Reuse this plan when building your product in CustomerHub
❓FAQ
Do I have to use Sections?
No. Sections are optional — best for longer or more structured courses.
Can I change the structure later?
Yes. You can reorder or rename your structure anytime.
Does structure affect delivery settings?
Yes. A clear structure is especially helpful for User-Advanced or Time-Delayed delivery options.