🎯 Step 1: Define Your Membership Promise
Your membership promise is the core outcome or value that members receive from joining. It sets expectations and positions your offer.
Ask yourself:
What ongoing result or transformation will members achieve?
What will users consistently receive — access, content, support, etc.?
Why should someone stay subscribed month after month?
💡 Your membership promise isn’t just a tagline — it’s the value that drives long-term retention and user satisfaction.
✍️ Examples:
“Grow your business with monthly coaching and a resource library.”
“Stay consistent with weekly yoga classes and community challenges.”
“Master the piano with guided tutorials and monthly feedback.”
🔎 FAQs + Troubleshooting
Q: What if I offer multiple things — like support, tools, and coaching?
That’s great! Just frame them as part of a cohesive outcome (e.g., “Achieve X with access to Y and Z”).
Q: Can I update my promise later?
Absolutely — just make sure your content and structure still align with your promise.
🧱 Step 2: Choose Your Membership Structure
Once your promise is clear, decide how your membership is organized in CustomerHub. Your structure determines how you deliver content and what users see.
🧺 Library Model
Users get access to all products in your app
Great for: Content hubs, growing libraries, or resource centers
📦 Bundle Model
Users get access to a specific set of products
Great for: Tiered memberships or thematic bundles
🔐 Drip Model
Users unlock content over time
Great for: Training-based memberships or progressive journeys
🆕 Ongoing Releases
You regularly add new content to keep members engaged
Great for: Subscriptions with fresh weekly/monthly updates
You can build any of these using collections, product access settings, and visibility rules in CustomerHub.
🔎 FAQs + Troubleshooting
Q: Can I switch models later?
Yes — just communicate the change clearly and update your access settings.
Q: Can I mix models?
Definitely. You can offer a core library plus drip content or exclusive releases.
🎁 Step 3: Determine Your Initial Membership Assets
Your initial assets are what users see first. These help you deliver value quickly and guide members into ongoing engagement.
Think about your first impression:
What content should they unlock right away?
What should guide them in their first week?
What signals the value of their membership?
Consider Including:
A Welcome Page with clear next steps
A Getting Started product or guide
One or more core products
An Onboarding Experience
Access to your community
A "What's Coming" calendar or teaser
📦 Use collections to deliver multiple products and pages together as one seamless membership.
📌 Examples of What This Looks Like in Practice
A business coaching membership that offers:
Welcome page → Getting Started course → Monthly Q&A replays
Monthly delivery of templates, tools, and strategy calls
A health membership that includes:
Welcome product → “Start Here” video series
Weekly challenges and drip access to workout libraries
A creative membership that provides:
“All Access” library → Monthly themed tutorials
Bonus downloads + subscriber-only content drops
🔎 FAQs + Troubleshooting
Q: What if I only have one product to start?
👉 That’s totally fine. Start with a strong foundation, and add more over time.
Q: What if my users don’t know where to begin?
👉 Use onboarding flows, “Start Here” pages, or pinned announcements to guide them.
Q: Can I change these later?
👉 Yes! You can update products, pages, and collection content as your membership evolves.
💡 Best Practices
✅ Keep your early experience simple and focused
✅ Make it obvious what to do first (e.g., “Start Here”)
✅ Reinforce your membership promise in early content
✅ Avoid overwhelming users with too much at once