What Is a Course Product?
In CustomerHub, a course is built as a Standard Product. This product acts as the container that holds:
Your course title and description
Modules (sections)
Lessons (pages)
Media and downloadable content
Progress tracking
Delivery settings (Immediate, User-Advanced, Time-Delayed)
Purchase and access settings
A Standard Product is the foundation of your course.
Why Creating a Course Product Matters
Your course product:
Defines how your course is organized
Determines how users access and explore lessons
Controls delivery and unlock behavior
Displays your course in the product library
Determines how you sell and grant access
Without creating a course product, you have no place to add course content.
How to Create a Course Product in CustomerHub
Go to the Products area
Open the Products section from your CustomerHub admin sidebar.
Click “Add Product”
This opens the product type selection window.
Choose “Standard Product”
Standard Products are ideal for online courses, programs, and multi-step learning content.Select your product template or start from scratch
Name your course
Use a clear, descriptive course title that will appear to users.
Add a course description
Explain the purpose of the course and what users can expect to learn.
Upload a cover image
Choose a clean, attractive image that fits the tone of your brand or the topic of your course.
Save your new product
Your empty course structure is now created and ready for content.
Best Practices
Choose a course name that matches your promise
Keep your description concise and benefit-focused
Use a high-quality cover image for professionalism
Avoid creating multiple products if the course is meant to be one cohesive program
Decide early whether your course will stand alone or be bundled in a membership
FAQ
Is a Standard Product required for every course?
Yes. All courses should be created using the Standard Product type.
Can I change the product type later?
No. Product type is fixed once created.
Can one Standard Product include multiple modules?
Yes. Use sections to organize your modules.
Does creating the product make it visible to users?
Not until you publish it and configure visibility settings.