What Are Action Links?
Action Links allow you to trigger actions when a user clicks a button or link inside a page.
Instead of sending users to a standard URL, Action Links can:
Trigger automations
Log user activity
Redirect to pages or checkouts
Download files
Scroll to page elements
Show or hide content
Run custom code
They connect user engagement inside CustomerHub to your automation and CRM systems.
When to Use Action Links
Common use cases include:
One-click event registration
Triggering a CRM tag when a user clicks
Sending users to a checkout page
Unlocking bonus content
Tracking interest in offers
Running JavaScript-based actions
If you want a click to do something, use an Action Link.
How to Create an Action Link
Go to Settings
Click Content
Select Action Links
Click Create Action Link
Enter a name (internal use)
Choose the action type
Configure the settings
Toggle from Draft to Live
Available Action Types
When creating an Action Link, you can choose what happens when it is clicked.
Available actions include:
Open URL — Redirect to any web address
Go to Product — Send users to a specific product
Go to Checkout — Send users to a Stripe checkout
Download File — Trigger a file download
Scroll to Element — Scroll to a specific section on the page
Show/Hide Element — Dynamically display or hide content
Submit Form — Trigger a form submission
Run Code — Execute custom JavaScript
Styling Options
You can customize how the Action Link appears when inserted as a button.
Options include:
Button text
Button size (Small, Medium, Large)
Button style:
Primary
Secondary
Accent
Success
Warning
Dark
Outline
Gradient
Custom
Open in new tab (for URLs)
These styles use your theme settings.
Enabling Click Tracking
Action Links can log activity when clicked.
To enable tracking:
Toggle Track Clicks
Save the Action Link
When enabled, CustomerHub logs a User Button Clicked activity.
This activity can:
Appear in the Engagement section
Trigger automations in connected apps
How Activity Logging Works
When tracking is enabled:
A click event is recorded
The event appears in Engagement
The event can be used as a trigger inside connected apps
If you are using Keep, ActiveCampaign, or other integrations, this activity can trigger automation workflows.
How to Insert an Action Link Into a Page
Go to Products or Pages
Edit the page
Add or edit a text block
Click the Insert Link icon
Choose Insert Action Link
Select your Action Link
Choose display type:
Button
Text link
Save the page
Publish
Triggering Automations in Connected Apps
When connected to an external app:
Go to Settings
Select Connectors
Open your connected app
Locate activity triggers
You will see:
User Button Clicked
This can be used to:
Apply tags
Add to lists
Start campaigns
Trigger workflows
Action Links bridge on-page engagement with your CRM automation.
Best Practices
Use clear, action-driven button text (e.g., “Register Now”)
Always enable tracking for important actions
Name Action Links clearly (internal naming matters for automation)
Keep styling consistent with your theme
Test in Preview mode before publishing
Common Questions
Do Action Links replace normal links?
No. Use normal links for simple navigation. Use Action Links when you need tracking or automation.
Can I edit an Action Link after inserting it on pages?
Yes. Updates apply everywhere the Action Link is used.
Can I use Action Links without a CRM connected?
Yes. They will still perform on-page actions and log activity inside CustomerHub.