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Understanding Engagement & Activity Pulse

Updated over a week ago

Activities Is Now Engagement

The Activities section has been renamed to Engagement.

This section provides visibility into how users interact with your content, products, onboarding experiences, and Action Links.

You can use Engagement to:

  • Monitor activity trends

  • Identify peak usage times

  • Track button clicks and actions

  • Review user behavior across your workspace


Overview of the Engagement Dashboard

To access Engagement:

  1. Click Engagement in the main navigation

The Engagement dashboard includes:

  • Activities search & filter

  • Activity Pulse (heat map)

  • Activity feed (detailed event log)


What Is Activity Pulse?

Activity Pulse is a visual heat map that shows engagement patterns by:

  • Day of the week (Sunday–Saturday)

  • Hour of the day (24-hour breakdown)

Each block represents a time window and is shaded based on activity level:

  • None

  • Low

  • Medium

  • High

  • Very High

Darker blocks indicate more user activity.


How to Read the Heat Map

The Activity Pulse helps you answer questions like:

  • When are users most active?

  • Are members engaging during weekdays or weekends?

  • What time of day sees peak usage?

  • Is engagement increasing over time?

Hovering over or clicking a block allows you to:

  • View activity during that time window

  • Analyze specific time patterns

Use this data to optimize:

  • Post timing

  • Product launches

  • Webinar schedules

  • Automation triggers


Filtering by Date

At the top of the Engagement dashboard, you can filter by date range.

The selected date range affects:

  • The Activity Pulse heat map

  • The activity log below

To adjust:

  1. Click the Date Filter

  2. Select your desired range

  3. Apply the filter

Please note: Currently, the Activity Pulse only reflects changes made to the date filter.


Understanding the Activity Log

Below the Activity Pulse, you’ll see a detailed activity feed.

This includes events such as:

  • Product access

  • Onboarding progress

  • Post engagement

  • Action Link clicks (if tracking enabled)

  • User activity events

This allows you to move from trend analysis (heat map) to detailed user-level actions.


Use Cases for Engagement Analysis

Engagement data can help you:

Optimize Launch Timing
Schedule announcements when activity is highest.

Improve Retention
Identify drop-off periods in onboarding.

Validate Promotions
Confirm whether users are clicking important buttons.

Track Campaign Impact
Measure engagement before and after launches.

Monitor Cohort Behavior
Analyze engagement by membership tier or time period.


Best Practices

  • Review Engagement weekly to monitor trends

  • Use Activity Pulse before scheduling announcements

  • Enable click tracking on Action Links for deeper insights

  • Pair Engagement insights with your CRM automation data

  • Compare different date ranges to spot growth or decline


Important Notes

  • Engagement reflects activity from logged-in users

  • Action Link tracking must be enabled to log button clicks

  • Date filtering updates both the heat map and activity list

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